NASA’s Digital Transformation Website
NASA’s Digital Transformation is an agency-wide intiative that works to develop advancements, efficiencies, and safety measures for the digital workplace. As part of this project, I expanded the Digital Transformation brand and created a unified style to use in other applications.
Skills: Brand design, site architecture, illustration/collage, web design, animation
The challenge coin features the Assistant Administrator’s hand signing a contract and incorporates the Office of Procurement’s taglines. The front of the coin features NASA branding in full-color enamel. The coin was minted in bronze and is 1.73” in diameter.
In this collaged and animated banner, two women reach across time to show the progression of technology. Kinetic circles draw attention to their technology. On the top is Christine Darden, a NASA "hidden figure" pointing to an early computer. On the bottom is an astronaut pointing to the inner workings of the computer on her ship.
An illustration of "from maps to apps" shows how technology progresses throughout time. An example is paper maps, to gps devices, and finally to cell phones that have a built in directions app.
In this banner, NASA's Artemis rocket repeats itself in different formats, representing the way projects can transform.
Animated streams of water represent Digital Transformation's seed funding to projects throughout the agency.
A hand begins to write plans while animated circles emanate from the pencil's tip.
A woman writes on the screen as animated lines move upwards showing growth.
Custom icons were created for the website that could also be used for other Digital Transformation brand materials. The icons utilize the same bright blue that is used in the website graphics in order to create visual unity.
